Since 2017.
Road to 100k.
Karim started Muay Thai in Thailand in 2017. This plan turns that story into a real audience of 100,000 people who care about it, plus steady, qualified leads. Karim films everything. We handle strategy, editing, English and Arabic translation, posting, engagement and outreach.
Since 2017. Still learning.
No background in the sport. Learns it at the source, the hard way.
Orthodox fighter. Muay Thai becomes his therapy.
Every time, he comes back.
"Stronger body, sharper mind."
No push-ups. Even driving was hard.
The comeback starts here, on camera.
likes on his honest June 2026 birthday post. His usual post gets 30 to 80. When Karim tells the truth about his life, people show up. That's the engine.
Great story, no distribution
Real people, not numbers
Every video is made for one of three people. If a follower isn't one of them, they don't count toward the goal.
The late starter
28–45, office job, thinks it's too late to start a combat sport. Needs to see someone who started from zero and made it work.
The Thailand dreamer
Trains already, wants to go to a Thai camp. Wants honest answers: costs, camps, culture, what goes wrong.
The comeback athlete
Injured or burnt out, trying to return. Hyrox and functional fitness crowd. Wants proof it's possible.
Target audience mix
Arabic and English content reaches both halves.
The month-12 funnel
Monthly targets. Widths not to scale.
Five pillars, one story
"I flew to Thailand to learn a sport I'd never done."
"Back on the pads after the shoulder. Day 1."
"Five months without a push-up. Here's what it taught me."
"You find out who your people are when you can't train."
"6am in the AlUla desert. No gym, no excuses."
973 to 100,000 in 12 months
Foundation
- Profile rebuilt for the target audience
- Thailand Chapter launches
- 3–4 Reels a week, every week
The comeback
- Shoulder comeback, filmed by Karim
- Hyrox build and race day
- First collabs with camps and coaches
Back to Thailand
- Return camp, Season 2 of the series
- Arabic-first series for the Gulf
- Live Q&As and reply videos
Authority
- Double down on the top 3 formats
- Partnerships with aligned brands and camps
- Leads handled through a clear DM path
Targets, not guarantees. The biggest single factor is Karim sending footage every week.
The Audience Lock
Growth only counts if it's the right people. This weekly system keeps the account from drifting toward empty views or the wrong crowd.
Plan
Each video is written for one of the three target people.
Check
Before posting: is it Karim's real story, on a pillar, for the target, with a clear next step? If not, it doesn't go out.
Post
At the right time, in English and Arabic, tested on new viewers first.
Measure
Who watched, where they're from, their age, what they saved and shared, who messaged.
Correct
If the audience drifts, we change the next week's videos, not the goal.
What we never do
Every lead gets sorted
Wants advice or coaching
Planning a camp trip
Camp, gym or brand
Spam, bots, off-target
Monthly report shows real leads by type, not just likes.
How we get in front of them
Posting
- 3–4 Reels a week, no gaps
- At the hours the target audience is online
- Tested on new viewers before the main post
- Numbered series people come back for
- English and Arabic captions on every video
Engagement
- Every comment answered in the first hour
- A real question at the end of every Reel
- Weekly Story polls and question boxes
- Reply videos to the best comments
- Monthly live Q&A, hosted by Karim
Outreach
- Daily, genuine engagement in Muay Thai, Hyrox and Gulf fitness communities
- Collabs with camps, coaches and athletes
- Featuring followers who started late
- Location and keyword targeting for Gulf cities
- Optional boosts on top Reels to the exact target audience
What's included
Karim
- Films all video and records all audio
- About 2 hours a week, from our guide
- One 90-minute strategy session a month
- Approves posts within 48 hours
We handle
- Strategy, scripts and hooks
- All editing and AI tooling
- English and Arabic translation
- Posting, engagement, outreach, reports
First commitment is 6 months. Phase 2 continues at the same rate based on results. Paid ad boosts are optional and billed separately.
Where the $6,000 goes each month
Finding and locking onto the target audience: who watches, where they are, what they respond to, and which leads are real. Runs on proprietary tech, built and managed by aibuttons.io.
Performance-driven editing of Karim's footage with the pacing and hooks of high-performing ads, plus scripting, captions, translation, posting and community engagement, sped up by automations and AI agents.
Monthly review with Karim, reporting, and continuous updates to the service based on what's working.